Did you know that the first five casinos ever built remain operational to date? Casinos are known for their glitz, glamour, and the thrill of winning, but what about their marketing strategies? Despite the presence of slot machine casinos for many decades, the introduction of computerized high-tech games in the late 20th century has led to an increase in the number of casino investments across the world.
The profitable nature of online casinos has resulted in a rise in competition among investors, encouraging the need for casino marketing and promotion within the industry. Over the years, casinos have created outrageous and creative advertisements to attract customers and keep them returning for more.
From massive lucky wheels to billion-dollar giveaways, these stunts have shocked and amazed the world. We’ll explore some of the most innovative and successful casino promotions ever with the help of the marketing experts from SpinFever casino, so whether you’re a gambler or simply interested in the world of marketing, you will want to experience this exciting journey through the history of casino promotions.
The Lucky Wheel at the Venetian in Las Vegas
One of the most popular casino promotions in recent years is the Lucky Wheel at the Venetian in Las Vegas. This was launched in 2010 and has become a significant casino attraction. It also attracted many clients within the region and worldwide, gaining the casino much popularity. The other two stunts were the engagement of the hotel entertainment within the resort and the reward of client loyalty among the consistent customers visiting the casino. Using this lucky wheel promotion earned them more revenue on a count of its satisfying nature, dynamic, and fun it offers to players, triggering their emotions and excitement to place more spins.
The $1 Billion Giveaway at the MGM Grand
The launch of the $1,1 billion giveaway at MGM Resorts was another remarkable promotion stunt in the casino industry that got the attention of the whole world. The initiative of MGM International Resorts to set the robust Las Vegas casino and resort on sale was a marketing strategy and opportunity for Hard Rock International to intervene and grab the deal in the overwhelming atmosphere.
Hard Rock’s approach to operating the casino was under the giveaway mirage casino of MGM resort that would exempt them from royalties for approximately three years, gaining more revenue than ever.
The promotion deal earned the brand by attracting more customers to witness the new beginnings of the casinos and the resort’s background. In addition, the launching event attracted visitors from across the world with the presence of celebrities such as Siegfried and Roy, who are among the famous illusionists.
Golden Palace Casino Marketing Stunts
Mentioning casino promotions stunts without the presence of Golden Palace would do an injustice to this topic. The giant Casino based in Canada is globally known for its crazy marketing endeavors, earning more than $80 million in profit in a single year. The brand designed absurd casino promotions, including paying boxing players to stage temporary tattoos on their bodies to showcase the Casino’s services while playing their games on international TV stations.
Another move that received much visibility was paying a random lady to change her legal name to Golden Palace with a permanent tattoo on her face for $15,000. In a similar tone, one of the last stunts they made was paying Mark Roberts, the professional streakier, to tattoo the Goldenpalace.com identity across his chest in the global swimming events. While he is basically naked in the pool, he could advertise the casino internationally, bringing more eyes and reputation to them, thus, new revenue. These marketing stunts are why this casino was nicknamed “the King of marketing,” earning them approximately $30 million from ads only.
Jackpot Joy’s Rubber Ducky
Jackpot Joy casino did promotion stunts in 2012, which were unique in the history of casino marketing. They decided to build a massive 50-foot rubber ducky close to the Thames River in the United Kingdom. This bright yellow goliath came off as a complete mystery because it was clean without any marks and not even carrying the identity of Jackpot Joy casino.
The interpretation of this marketing stunt was a nightmare for most people in this industry. However, the casino stated that the promotion was made to make passing people happy and to add joy to their daily duties, fitting into the brands’ FUNdation promotions, where they felt a corporate social responsibility to make people feel better.
The Quest for Enhancing Casino Promotions
What here first comes to mind is social proof. This is a powerful psychological phenomenon where people tend to follow the actions of their peers, especially those who are more successful. In the context of casino promotions, you can leverage to build trust and confidence in a brand by showcasing the experiences and satisfaction of past customers. Brands can achieve this through various means, such as displaying customer testimonials and showcasing high-profile celebrity endorsements.
Positive feedback loops are another effective strategy for enhancing casino visibility. These can be gained by creating a promotion encouraging customers to engage in certain activities, such as playing specific games or visiting the casino at certain times.
By staying innovative and adapting to changing customer preferences, casinos can continue to use promotions and marketing stunts to attract new customers, retain existing ones, and maintain a competitive edge in the ever-evolving gambling world.